The combination of liberal government, general economic prosperity, and the ever-present threat of nuclear annihilation marked the 1960s apart from any decade that had come before it, and while conservatism was by no means dead, liberalism enjoyed a widespread revival, which helped to facilitate the climate in which the 'sexual revolution' took place. Johnson was the first acting president to endorse birth control, a hugely important factor in the change of American sexual attitudes in the 1960s.
"The pill" provided many women a more affordable way to avoid pregnancy.
In a way, the ability to pursue higher education without the thought of pregnancy, gave women more equality in educational attainment.
Since women could have a choice to use birth control to finish their education, a higher percentage graduated from school and college ultimately gaining professional careers.
The 1960s in the United States are often perceived today as a period of profound societal change, one in which a great many politically minded individuals, who on the whole were young and educated, sought to influence the status quo.
Attitudes to a variety of issues changed, sometimes radically, throughout the decade.
The various areas of society clamoring for change included the Civil Rights movement, (see SCLC and SNCC) the 'New Left', and women, with various women's rights organizations appearing in the latter years of the decade in particular.
The discovery of penicillin led to significant reductions in syphilis mortality, which consequently may have spurred an increase in non-traditional sex.
With its roots in the first perceived sexual revolution in the 1920s, this 'revolution' in 1960s America encompassed many groups who are now synonymous with the era.
Sex became more socially acceptable outside the strict boundaries of heterosexual marriage.
In 1969, Blue Movie, directed by Andy Warhol, was the first adult erotic film depicting explicit sex to receive wide theatrical release in the United States. During this time, porn was being publicly discussed by celebrities, and taken seriously by critics.